STORYBOOK THEATRE SOCIETY
The guiding belief: Shows for families should appeal to the entire family.
The brand must continually evolve, to be represented as must-see cultural experiences, aligning with the calibre and quality presented onstage.
SERVICES PROVIDED
Brand Positioning
Marketing Strategy
Consultation - season planning, naming and visual concept development
Visual Language Direction - season
wordmark + over-arching design
Poster Illustration
Content Crafting
Digital + Print Advertising - billboards,
C-Train + newspaper
Photo Shoot Direction
Post-Production
Motion Design + Editing
Show Program Design + Production
Website Content + Design
Press Releases + Media Management
THE BRAND SOLUTION //
StoryBook Theatre Society has grown from one Calgarian’s dream of producing quality family stage shows and cookie cabarets, to Canada’s largest semi-professional family theatre company. The brand design needed to reflect all the ways they've grown.
EVOLVE THE BRAND
I've worked closely with Managing Artistic Director JP Thibodeau since 2014. Under JP's guidance and leadership, StoryBook has achieved great success and strong revitalization recognized by the theatre community both in Calgary and nationally, with StoryBook becoming Canada's Largest volunteer-driven Theatre for Young Audiences company in Canada. Our partnership, and shared vision have elevated the brand story, achieved through careful image crafting, and dedicated tactical executions.
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EVERY PIECE MUST SUPPORT THE STORY
The brand is evolved each season, from the inside out, reflecting values, growth, stories, symbols, and heroes. The development of each season's theme is a close collaboration with StoryBook, carefully designed without ego: this is a relationship where everyone involved feels comfortable enough to say what's on their mind. Just like the Artistic Director's mandate for SBT's stage performances: every piece designed must support the story. Visuals align to the established over-arching season theme, and each show's unique story arc.
Like their shows, StoryBook's visuals have grabbed the attention of audience-goers both locally and nationally. Their branding has become admired by theatre companies across Canada.
The multiple-facetted outreach campaigns, along with SBT’s reputation for stellar productions, have resulted in selling out nearly every single show in their onstage seasons, and a successful transition to a pandemic-time online delivery of filmed stage shows.
Very early artwork, themed "Slay Your Dragons," inspired the poster designs for SBT's Season 44 - On the Growing Edge.
Select season artwork
photography by Tim Nguyen
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