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Art_Gallery_Mockup 45Season.jpg

STORYBOOK THEATRE SOCIETY

The guiding belief: Shows for families should appeal to the entire family.
The brand must continually evolve, to be represented as must-see cultural experiences, aligning with the calibre and quality presented onstage.  

SERVICES PROVIDED

Brand Positioning

Marketing Strategy
Consultation - season planning, naming and visual concept development

Visual Language Direction - season

wordmark + over-arching design

Poster Illustration

Content Crafting
Digital + Print Advertising -  billboards,
C-Train + newspaper

Photo Shoot Direction

Post-Production

Motion Design + Editing

Show Program Design + Production
Website Content + Design

Press Releases + Media Management

SEE > STORYBOOK ADS

SEE > BRAND IDENTITY

VISIT > storybooktheatre.org

THE BRAND SOLUTION //

StoryBook Theatre Society has grown from one Calgarian’s dream of producing quality family stage shows and cookie cabarets, to Canada’s largest semi-professional family theatre company. The brand design needed to reflect all the ways they've grown.

EVOLVE THE BRAND

I've worked closely with Managing Artistic Director JP Thibodeau since 2014. Under JP's guidance and leadership, StoryBook has achieved great success and strong revitalization recognized by the theatre community both in Calgary and nationally, with StoryBook becoming Canada's Largest volunteer-driven Theatre for Young Audiences company in Canada. Our partnership, and shared vision have elevated the brand story, achieved through careful image crafting, and dedicated tactical executions.

EVERY PIECE MUST SUPPORT THE STORY
The brand is evolved each season, from the inside out, reflecting values, growth, stories, symbols, and heroes. The development of each season's theme is a close collaboration with StoryBook, carefully designed without ego: this is a relationship where everyone involved feels comfortable enough to say what's on their mind. Just like the Artistic Director's mandate for SBT's stage performances: every piece designed must support the story. Visuals align to the established over-arching season theme, and each show's unique story arc.

 

Like their shows, StoryBook's visuals have grabbed the attention of audience-goers both locally and nationally. Their branding has become admired by theatre companies across Canada.

 

The multiple-facetted outreach campaigns, along with SBT’s reputation for stellar productions, have resulted in selling out nearly every single show in their onstage seasons, and a successful transition to a pandemic-time online delivery of filmed stage shows. 

Very early artwork, themed "Slay Your Dragons," inspired the poster designs for SBT's Season 44 - On the Growing Edge.

PBP_SlayDragons.png

Select season artwork

04 Sound of Music-author.png
05 Descendants-author.png
01 Singers-author.png
06 Top Secret-author.png
07 Sponge Bob-author.png

photography by Tim Nguyen

08_PaperBag Poster NoAuthor.png
02_Spring Awakening Poster NoAuthor.png
Annie No Author Apr8.png
07_TSM Poster NoAuthor.png
06_SmartestGirl Poster NoAuthor.png
03+Curious+George+Final.png
02+BringItOn+Poster+Final.png
07+NeverEndingStory+Final.png
10_Big+Fish+Poster+Final.png
05_Matilda+Poster+Final.png
SBT42-Goosebumps+11x17+Author.jpg
SBT42-Giver+11x17+Author.jpg
SBT42-WhereWords-11x17-Author.jpg
SBT42-IntoTheWoods-11x17-Author.jpg
SBT41_MaryPoppins_Poster_Final.jpg
BeautyBeast_Poster_final.jpg
HanaSuitcase_poster_final.jpg
PaperBagPrincess_Poster_Final.jpg
Seussical_Poster_Final.jpg
UrbanJungle_Poster_Final.jpg

CREATING CONNECTIONS //

In a year like no other, StoryBook Theatre had to find new ways to bring people together.

Rather than only focusing on highlights from their online holiday show, StoryBook explored how the experience of theatre brings people together. Theatre may not look the same as it had in the past, but what remained unchanged, was the desire to share the magic with those we love. In collaboration with Artistic Director, JP Thibodeau, the first spot was written, designed and edited to encourage audiences from around the world to share their viewing experience - apart, but together.  A campaign hashtag was created, #togetherwithsbt. A second video was released, authentically thanking audiences for supporting theatre during these challenging times, and celebrating the full circle of giving; together with SBT, the company was able to provide links to over 500 families to watch the show, who otherwise couldn't afford it. 

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