CHRONICLES PUBLIC HOUSE

The guiding belief: Storytelling is the greatest human tradition. Everything was designed to bring people together to share their stories, and to create new ones.

SERVICES PROVIDED

Category Research
Target Audience Research
Brand Naming

Brand Positioning

Brand Identity

Website Content Creation + Design
Content Crafting
Strategy
Visual Language
Menu Design

Bar Tap & Signage Design
Digital & Social Media Consultation

Experiential Marketing

Special Event Planning + Management

PR Consulting + Media Management

THE APPROACH //
A PLACE FOR FRIENDS TO GATHER

"Public House" once referred to someone's house that was open to the public; the neighbourhood's living room. That's how we thought of Chronicles: warm and inviting, a place to connect with friends old and new. Owner-operated, it became a unique spot on Calgary's 17th Ave, where guests could find a pub as welcoming as their own living room.

THE IDENTITY SOLUTION //

An extensive name search and design exploration was undertaken, which included a unique icon design and customized lettering.

Interpretation of the logo design,

drawn by the owner's son. Is there any higher form of flattery?

THE RAVEN
The wings of the icon represent The Raven, iconography you would find throughout Chronicles Public House. Ravens appear throughout every culture's mythology: from Irish to Native Canadian, Asian, and German. Ravens have been represented as the bringers of mischief but also the carriers of light. They are the original storytellers, bringers of messages. These original tricksters are among the most playful of bird species. The icon has a Raven's skull, which nods to this incredible bird's mythological and natural aspects.

THE SHIELD
The protector, strength, valour. The shield iconography represents understanding, respect, virtue and generosity. The shield is about the two owner's ancestral heritage, and a tribute to their involvement in stage combat training and performance arts.

THE DAGGER
Like the shield, a dagger is incorporated into the icon and worked into The Raven's skull design. Here's the unapologetic, super-nerdy stuff: The dagger symbol originated from a variant of the "obelus," in language. It was originally depicted by a plain line (-) or a line with one or two dots (÷). It represented an iron roasting spit, a dart, or the sharp end of a javelin symbolizing the skewering or cutting out of dubious matter. In other words... a sharp edge, some skepticism... isn't that the meat of some stimulating conversation?

THE PEN NIB
A nib is the part of a quill, dip pen or fountain pen that comes into contact with the paper to deposit ink. The hope was that it would write some pretty great stories...